Pay per click advertising is an internet advertising model used to direct traffic to your website. Based on research, our experienced adwords team will create a targeted Pay Per Click campaign making sure that only relevant people are seeing your campaign. Not only does this increase chances of generating revenue, but also keeps costs down.
Research is a key part of your Pay Per Click campaign. Firstly, we find the key words relevant to your website and business, secondly we research your competitors to discover their strengths and weaknesses and then use this to give your company the edge in the battle for those all important clicks.
Once we have your campaign in place we begin our analysis. We measure the key metrics including Quality Score, Click Through Rate, Conversion Rate and Cost Per Conversion in order to provide a detailed report of the sucess of your marketing campaign and make improvements where necessary.